•1. Research and present your ideas on two successful marketing campaigns

•Say a little about the game / it’s success / why you chose it.

•Who was the target audience? How was it met?

•What marketing techniques did it use?

•How did it use them before / during / after release.

•Include minimum of 5 methods

•Include social media / TV / E-media (websites / email / digital adverts)

•Aim to create an answer that takes 20 minutes to write

•Key words  Cross-media  Synergy  Target Audience

E-Media  Social Network
 
2. Produce a marketing campaign for one of the games

•Explain which game you have chosen. Give it a PEGI rating and explain why

•Explain why you have chosen this. What are it’s USPs?

•What platforms will you release the game over?

•Choose 5 or more promotional methods you will use. Include ideas for before / during / after release

•Include social network and E-Media

•Explain why each will be a success – justify your choices (could be a separate question!)

•Be creative!

•Look at the Halo 4 example and your promotional methods list

3. Storyboard a 30 second television advert for your game

•Include:

  Edits  Timings (30 secs max)  Shots

  Sound  Dialogue  Movement

  The game name  Release Date  Institution

  Diegetic sound  non-diegetic sound  SFX

  PEGI rating 

 4. Describe the advert you have made – how will it be a success?

•Come up with 5 future adverts you could use within the campaign.

•Explain your campaign – why will it be a success

 

5. How will you use Social / E-Media to promote your game?

–Mock up a design for:

–A social network page for your game

–A website for your game

–Explain how you will use Twitter; Instagram; Facebook; Other websites

–Explain your social network design – how will it be interactive?

–Explain how you will use Twitter

–Explain how else you can use the Internet?