•1. Research
and present your ideas on two successful marketing campaigns
•Say
a little about the game / it’s success / why you chose it.
•Who
was the target audience? How was it met?
•What
marketing techniques did it use?
•How
did it use them before / during / after release.
•Include
minimum of 5 methods
•Include
social media / TV / E-media (websites / email / digital adverts)
•Aim
to create an answer that takes 20 minutes to write
•Key
words Cross-media Synergy Target Audience
E-Media Social Network2. Produce a marketing campaign for one of the games
•Explain
which game you have chosen. Give it a PEGI rating and explain why
•Explain
why you have chosen this. What are it’s USPs?
•What
platforms will you release the game over?
•Choose
5 or more promotional methods you will use. Include ideas for before / during /
after release
•Include
social network and E-Media
•Explain
why each will be a success – justify your choices (could be a separate
question!)
•Be
creative!
•Look at the Halo 4 example and your
promotional methods list
3. Storyboard a
30 second television advert for your game
•Include:
Edits Timings
(30 secs max) Shots
Sound Dialogue Movement
The
game name Release Date Institution
Diegetic
sound non-diegetic sound SFX
PEGI
rating
4.
Describe the advert you have made – how will it be a success?
•Come up with 5 future adverts you could
use within the campaign.
•Explain your campaign – why will it be a
success
5. How will you use Social /
E-Media to promote your game?
–Mock up a design for:
–A social network page for your game
–A website for your game
–Explain how you will use Twitter;
Instagram; Facebook; Other websites
–Explain your social network design – how
will it be interactive?
–Explain how you will use Twitter
–Explain how else you can use the
Internet?
